enter: < Spring Summer 2007 > An Artificial Paradise.
A Paradise, a paradigm, an artificial world that sits amongst so many others, that have so rapidly been adopted and
adapted into the New Century way of living. We give little time to realise the current acceleration in information and
communication technology, as well as the media euphoria surrounding these occurrences - 100 megabit stream of
data whilst moving at 60 kph throughout a city - it is running through the veins of a whole new environment,
replacing the one world with possible worlds.

It challenges the assumptions of self and body, of individual and community. New forms of tribalisation on an electric
level, redefine, find the brave, and throw out the ill fitting...It all seems to fit so neatly and comfortably without a trace
of fear but travel for more than hour and you get lost, get trapped and have been watched by so many others. A
technological inscape. Is their anyone to guide you through, protect you, find you, and find a room just to cry in on
your own?

Artificial Paradise is how BOUDICCA begins their challenge to this inscape, this landscape, this horizon of binary
fields. Their journey begins with an exchange of idea and emotions, similar to the development of the label as it
constructed itself ten years ago. When this language has been developed and the dialogue is established then the
commercial can be invented. And they are yet to build the physicality of a room for you to cry in but that is to come.
A simulation, a virtual existence, a wondrous escape that is to be our future.

For now they exchange an experience of how they built the collection, who bled into their minds and where it all
began. Xing Danwen “ I am real but I am the unreal “ she builds these miniature landscapes where she asks us to
examine our futures – “So often, "here" can be anywhere”. Joan Fontcuberta plays with myth and fake; contradiction,
playfulness, conflict and the possible form the territory on which works are situated. Notes about the beginnings of
LSD, tales of Dr. Hoffman’s bicycle ride home on April 19th 1943, the date when he took the first ever LSD
experience, that became for many an artificial paradise, an unofficial parade in the future…the skins you can buy to
become another in this land, the patterns of old. And then a violent act, the lack of privacy and the question, is there a
beauty in modern violence? Possibly lost from our emotional range. Where is our modern day Genet?

B O U D I CC A